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Acura doesn't want dark-skinned blacks in their commercials

Written By Alfred Haynes on Wednesday, April 18, 2012 | Wednesday, April 18, 2012


If you're darker than a brown paper bag and you own an Acura, a trade-in may be in order.

A January 6, 2012 casting call sheet announced a role for an African American car dealer who is "nice looking, friendly, and not too dark".


The part was for a spot in an Acura, Super Bowl commercial featuring comedians Jerry Seinfeld and Jay Leno.

When TMZ reportedly spoke with someone associated with casting the commercial, TMZ was told Acura couldn't use a dark-skinned actor because "lighting and special effects would get tricky".

Apparently, Acura doesn't think dark-skinned blacks are nice looking or friendly... but I bet they'll take your dark green money.

Video of the 2012 Acura NSX Big Game Ad:

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